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Leadership, Strategy and Execution

Ronald Reagan Building and ITC
1300 Pennsylvania Avenue, NW  
Washington, D.C. 20004

Presented by



A conference on strategy, leadership and execution of organizational transformation.  The conference will focus on the role of leadership in change, effective strategies for managing both technical and organizational change, building effective partnerships for managing transformation, and assessment methods.

Special Luncheon Address

The Obama Phenomena: What's Next?

Mr. David Plouffe

Campaign Manager, Obama for America

After winning the election President-elect Obama credited Plouffe in his acceptance speech, calling him "the unsung hero of this campaign, who built the . . . best political campaign, I think, in the history of the United States of America."

In early 2007, only 12 months ago, few people thought Senator Obama had a chance of being elected president. But Obama’s leadership team, with David Plouffe at the helm, developed an extraordinary strategy to build up a world-class online community. The Obama campaign leadership built a

masterful grassroots movement of 13 million people that is currently reshaping itself as a key voice in future public policy initiatives.  Organizations need to improve the ways they use social networking and development of online communities.  The Obama campaign’s success is a model for any organization that needs to deliver a message and mobilize its own members.

David will share with the audience the inside story about how Barack Obama was elected president and his innovative insights on:
  • How success hinged on a fundamental belief in the candidate and the strategy
  • A look ahead to the administration’s next steps and the movement the campaign created
  • How to harness the power of social networking to connect a dispersed group of people and engage them to perform outstanding feats
  • Innovative ways the campaign built brand loyalty and how these same tactics can be used by your organization
  • Why consistent leadership sets a tone that can inspire creativity and passion to achieve surprising results
Lunch Sponsored by    

Conference Sponsor


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Agenda at a Glance:

Keynote Speakers:

Leadership in the Public Sector

Admiral Thad Allen, Commandant, USCG (invited)

The Cultural Change Challenge in the Federal Government

Dave Wennergren, Deputy CIO, DoD (invited)

Irresistible Force Meets Immovable Object:  Managing Change in Military Organizations

Michael A. Kirby, Public Sector Business Transformation, BearingPoint  (former Deputy Under Secretary of the Army, Business Transformation)

A Tsunami of Change in the Financial Sector

James T. Rager, Chairman, American Suisse Holdings and former Vice Chairman, Royal Bank of Canada Financial Group

Luncheon Address

Speaker Introduction

Ms. Ruby Butler DeMesme, Public Services Transformation and Change Solutions Group BearingPoint

Keynote Speaker

David Plouffe, Campaign Manager, Obama for America

Panel Sessions

Leading Change: Moving Organizations and Culture

Making Change an Element of Strategy

Making Change Work


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There are three ways to register for this conference.

If paying by credit card:

1 Register Online

Register Now Online.

Registeration will be open soon. On-line registration closes Monday, April 27, 2009.  Returning customers can log-in to their account using their NDIA Customer/Member ID and password.  For new customers, please take a moment to complete the New Account process and then complete your registration. Retain your Customer/Member ID and password for future use.

You will receive an Event Registration Confirmation e-mail immediately upon receipt of your payment online, so please ensure that your e-mail address is complete and accurate.


Register by Fax:

  Register via fax by completing the Registration Form and faxing it to
(703) 522-3192.  No fax registrations will be accepted after Monday, April 27, 2009.

If paying by check:

3 Register by Mail:

Completed Registration Forms with accompanying payment may be mailed to: AFEI, Event #9A06, 2111 Wilson Blvd., Suite 400, Arlington, VA 22201.  Please do not mail any registrations after Monday, April 27, 2009.

  Registration Form (pdf)

Registration Fees

Event Number 9A06

(on/before 3/15/09)

(3/16/09 - 4/27/09)

(on/after 4/28/09)





AFEI and Integration Consortium Members




Industry Non- Member




*active-duty military and full-time government employees only

Registrations after April 27, 2009 must be on-site and at the on-site conference rate.

Registrations will not be taken over the phone. Payment must be made at the time
of registration.

Please contact Betsy Lauer 703 247-9473 for assistance.

Cancellations, Substitutions, and Requests for Refunds:
All cancellations, substitutions, and requests for refunds must be done so in writing to Betsy Lauer via email at [email protected]. Cancellation requests received on/before April 27 receive a refund minus a $75 administrative fee. Refunds can not be issued for no-shows.

NOTE: No refunds for cancellations received after April 27.

Substitutions welcome in lieu of cancellation!

Confirmations and Receipts

You will receive an emailed confirmation after you use the CONFIRM button on the web page. When registering online, please review your information then “submit” and “confirm” your entry. PLEASE check your account information for accuracy (i.e.: spelling of name, address, company name, email address, phone number, etc.).  If all required information is input correctly, you will see “Thank you for your registration!”. If you do not receive an emailed confirmation after submitting your registration, your registration is incomplete and was not received. Please call Betsy Lauer at (703) 247-9473 for assistance.

How to Register for Others or Multiple Attendees On-Line
If you are registering another person or co-worker, (e.g. if you are registering your boss and/or co-worker(s), company/agency credit card holder registering several people, etc.), you must enter the respective email address, customer/member ID and password for each person you are registering, using their Customer ID account profile to register them.  For assistance please call Betsy Lauer.

Identification Badges
Each attendee will be provided with an identification badge during registration. This badge must be worn while attending the event. All attendees must present a valid, government picture ID (Driver's License), when picking up their badge. Conference badges are to be worn at all times during the event.

The appropriate dress for this conference:

Industry/Contractors/Civilians: Business Casual (slacks and open collar)
Active Duty Military: Uniform of the Day

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For information about hotels nearby, click here.

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AFEI and the IC offer a variety of sponsorship packages for this event. Please download the Sponsorship Prospectus (PDF) for additional details.

Contact Info: Betsy Lauer (703-247-9473) or Leanne MacDonald (403-873-2084)

New for 2009 AFEI Events:
Increase your company or organization exposure at this premier conference by becoming a Promotional Partner. A Promotional Partnership ($2,500) will add your logo to the website, 250 word company description in the onsite brochure and podium recognition. For more information, please contact Betsy Lauer (703-247-9473) or Leanne MacDonald (403-873-2084).

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Space is very limited and is on a first-come, first-served basis. For details and prices download the application (pdf).

Contact Info: Betsy Lauer (703-247-9473) or Leanne MacDonald (403-873-2084)

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President's Corner
AFEI Belguim
AFEI Member Survey

Warfighter's Vision
March 5-6, 2009

Change Management Workshop
March 26, 2009

Change Management
April 30 - May 1, 2009



AFEI is an affiliate of the National Defense Industrial Association







































Association For Enterprise Integration
2111 Wilson Boulevard, Suite 400 • Arlington, VA 22201
Phone: 703-247-9474 • Fax: 703-522-3192
For more information, e-mail [email protected]
Directions to AFEI
AFEI is an affiliate of the National Defense Industrial Association.