2010 DoD Enterprise Architecture Conference 


 Unity of Effort - Readiness for Action - Mission Success! 

Event Number



 5/10/2010  to 5/14/2010 


 Grand Hyatt San Antonio - Riverwalk 


 Nicole Davis, [email protected] 


5th Annual Department of Defense

Enterprise Architecture Conference

Past Events

2008 Conference
2009 Conference


The 2010 conference will be held in San Antonio, Texas and will be the largest and most exciting conference yet. 

New This Year!

Focused break-out sessions, more content

  • Expanded vendor display opportunities
  • More interaction and networking
  • Inclusion of warfighter perspectives

Hosted by:

Director, Enterprise Architecture & Standards Office, DoD CIO/ASD NII and Joint Chiefs of Staff, J6

What you can expect:

Focus on the user experience, the conference will share the current practice and application of the DoD Architecture Framework  in delivering capabilities to the warfighter that contribute to achieving an information advantage. 

More content by offering break-out sessions aimed at specific communities and users.

Greater outreach out to major commands, services DoD agencies, the intelligence community, OMB and other Federal Departments as well as coalition partners to present up-to-date information on best practices.

Unparalleled networking opportunities for the DoD enterprise architecture community. 

Conference Registration is now open.  Be sure to reserve your hotel room as it will sell out.

About DoDAF:

The Department of Defense Architecture Framework (DoDAF), Version 2.0 is the overarching, comprehensive framework and conceptual model enabling the development of architectures to facilitate key decisions more effectively through organized information sharing. 

Click on the DoDAF image above to go to the DoDAF Version 2.0 website.

 Hosted by



The conference will provide five days of education, interaction, networking, and training opportunities. 

Government Keynote Speakers


David M. Wennergren
Deputy Chief Information Officer
Department of Defense


David DeVries
Principal Director, Deputy Assistant Secretary of Defense
Information Management, Integration & Technology

Rear Admiral Janice M. Hamby
Vice Director for Command, Control Communication and Computer Systems, the Joint Staff

Industry Keynote Speakers

Dr. Richard Soley
Chairman and Chief Executive Officer, Object Management Group

David S. Linthicum
Noted Author on SOA and Cloud Computing


Jeffery "Skunk" Baxter
Defense Consultant
Former Doobie Brothers Guitarist and Founding Member of Steely Dan

Jeff Jonas
IBM Distinguished Engineer and Chief Scientist, Entity Analytic Solutions
IBM Software Group


Schedule at a Glance

Monday, May 10

8:00 AM
10:00 AM
1:00 PM

Golf at the Quarry Golf Club
Conference Registration Opens

Tuesday, May 11
8:00 AM
10:00 AM
10:30 AM
12:00 PM
1:30 PM
3:00 PM
3:30 PM
5:00 PM

Keynote Presentations
Networking Break
Warfighter Panel
Awards Lunch
Parallel Track Sessions
Networking Break
Track Sessions Continue
The EA Social

Wednesday, May12
8:00 AM
9:00 AM
10:00 AM
10:30 AM
12:00 PM
1:30 PM
3:00 PM
3:30 PM
6:00 PM

Keynote Presentation
Industry Panel
Networking Break
Industry Keynote Presentation
Parallel Track Sessions
Networking Break
Track Sessions Continue
EA Evening at the Alamo

Thursday, May 13
8:30 AM
10:00 AM
10:30 AM
12:00 PM
1:30 PM
3:00 PM
3:30 PM
6:00 PM

Parallel Track Sessions
Networking Break
Track Sessions Continue
Architecture in Action
Networking Break
Architecture in Action
EA Evening at the Alamo

Friday, May 14

8:00 AM

9:30 AM
10:00 AM

12:00 PM

Keynote Presentation
DCIO Presentation
Networking Break
OMB Perspective
Future Trends














Grand Hyatt San Antonio - Riverwalk
600 E. Market Street
San Antonio, TX 78205


Click here for information about the San Antonio International airport.  This link has all the information you need for transportation from the airport to the hotel (shuttle, taxi, rental cars, limousine service, etc.) as well as information on direct flights coming into the city.

San Antonio, Texas

San Antonio is the most visited city in Texas. Top sights include the Alamo and other historic missions, the River Walk, SeaWorld San Antonio, Six Flags Fiesta Texas, the San Antonio Zoo, over 40 golf courses, historic neighborhoods, stunning architecture, diverse culture, cuisine, vibrant arts community and friendly people.

For more information go to VisitSanAntonio.com

The River Walk

Millions of people visit the River Walk each year.  Styled as an unusual urban sanctuary, it winds along the San Antonio River and features restaurants, night spots, shopping and a verdant landscape.   The conference hotel is situated on the River Walk in downtown San Antonio.

Visit the River Walk


The Alamo

Originally named Misión San Antonio de Valero, the Alamo was the site of the famous battle between General Antonio López de Santa Anna's army and its nearly 200 defenders, including Texians and Tejanos, David Crockett, famed frontiersman and former congressman from Tennessee, Jim Bowie, and its commander, William B. Travis.  What most don't know is that amongst the defenders were men from Denmark, England, Scotland, Germany, and Ireland.

   To visit the Alamo web site go here


Grand Hyatt San Antonio - Riverwalk
600 E. Market Street
San Antonio, TX 78205

The 2010 DoD Enterprise Architecture conference takes place at the Grand Hyatt hotel in San Antonio.  The hotel on San Antonio Riverwalk is a blend of modernism and Latin culture. The hotel has a very convenient setting adjacent to the convention center, HemisFair Park and on the Riverwalk. 

Click here to make your hotel reservation or call them directly at: 888-421-1442. Hotel is not included in the conference fee, but we have reserved a block of rooms for conference attendees at the government per diem rate.  The rate is good until April 19, 2010 or until the block of rooms is sold out (whichever comes first).


The hotel has self and Valet Parking in an underground garage. Rates include in/out privileges.

Daily Self Park:
0-1hr :$5
1-2hr :$8
2-3hr :$11
3-6hr :$15
6-10hr :20
10-24 :$23

0-1hr :$10
1-2hr :$15
2-6hr :$20
6-24hr :$33
Overnight Guests: $30





Register Now Online!


Registration Fees






(Before 2/27/10)

(2/27/10 - 4/23/10) 

(After 4/23/10)





Industry AFEI Member




Industry Non-AFEI Member






Switching Payments
Switching of payment methods (i.e. paying with one card and changing to another card or other form of payment) will incur a $25 administrative fee.

There is no charge for substitution as long as the financial transaction does not change. Substitutions can be made "Pre" or "On-site".

All Refunds must be requested in writing via Fax, E-mail, or Hard Copy mail.
- Full refunds (minus $75.00 administrative fee) issued for cancellation requests received by close of business (1700 EST) April 20, 2010
- No refunds for cancellation requests received after close of business April 20, 2010.

2010 Miscellaneous Registration Information
  • Pre-registered may pick up Badges at the onsite registration desk.
  • On-site Conference Registration will open on Monday, 10 May at 10:00 AM and remain open throughout the conference. (On-site Exhibit Registration opens on Monday, 10 May at 3:00 PM)
  • It is anticipated that the lines will be longest on Monday afternoon and Tuesday morning.
  • For Conference Attendees, the following meals are included: Tuesday Continental Breakfast, Lunch and Networking reception, Wednesday Continental Breakfast and Lunch, Thursday Continental Breakfast and Lunch, Friday Continental Breakfast, AM and PM beverage breaks in selected areas during the week. Attendees also receive conference materials including the agenda and a pen.
  • Exhibitors and Exhibit Visitors are "on own" and may purchase meals at the hotel or surrounding areas.
  • Reminder that the Opening Session begins on Tuesday morning. We will have plenty of staff and will get you through the system as quickly as possible, but waiting until Tuesday morning to register prior to the opening remarks may not be a wise choice.
  • The 2010 prices are as posted above.


The attendee has sole responsibility for preventing conditions which might be dangerous to property or person. The attendee hereby agrees to indemnify, hold and save harmless AFEI, DoD Enterprise Architecture Conference and its successors, exhibitors, officers, agents, employees and other representatives from and against any and all actions, claims, demands, suits, liability, damages, loss, costs, attorneys’ fees, and other expenses of whatever kind or nature which result from or arise out of any action or failure to act by the Attendee or any representatives, including but not limited to claims or action from damage, loss, harm or injury to the person or property.



By sponsoring this conference you place your company at the forefront of enterprise architecture practitioners.

If you are a tool vendor, an architecture services provider, or a user of architecture in development of systems for DoD, you gain credibility and visibility as a DoD Enterprise Architecture Sponsor.

This meeting is the most focused and concentrated gathering of DoD enterprise architects, policy makers and standards developers in the world. There are many EA events, but this is the only official Enterprise Architecture endorsed by the Department of Defense. Sponsorships add a critical tool to your current marketing strategy.

These are some of the available sponsorships:

Luncheons - Lunch sponsors can provide a thought leadership presentation during lunch.  Not only do you get to address the full audience, but you get recognition in all conference materials, podium recognition during the general session, a table-top display and a short video on the conference web site prior to the conference highlighting your luncheon sponsorship.

Reception - The Newtorking Reception is a conference highlight.  Reception sponsors get special recognition in all conference materials, extra drink coupons for entertaining and podium recognition during the general session.

Conference Sponsors - There are several levels of sponsorships available.

Promotional Sponsors - Available for those companies who have limited budgets, yet still want brand recognition and visibility.

Spot Promotions - Limited sponsorships are available for various elements of the conference such as breakfasts, coffee breaks and conference giveaways.

Table Top Displays - Limited space is available for table top displays.  

Contact Betsy Lauer to discuss sponsorship opportunities.

More information on sponsorship opportunities can be found here.


Pallets of cargo drop from a C-17 Globemaster III to a forward operating base in Afghanistan, Aug. 27, 2009, in support of Operation Enduring Freedom. The aircraft is assigned to the 817th Expeditionary Airlift Squadron at an air base in Southwest Asia.


The purpose of this conference is to provide the DoD architecture community with a way to bridge the gap between architecture and programs and a tool to drive architecture into DoD organizations.

The conference will also provide:

  • A framework for developing DoD EA community and industry partnership
  • A forum for updates on policy and practices
  • An opportunity to receive regular, cohesive feedback on OSD initiatives
  • An opportunity for discussion of tools methods and best practices
  • A partnership with industry to help make DoD architecture agile and effective
  • A platform for developing and conducting focused workshops between annual conferences that help accelerate implementation of architecture to support capability development

Soldiers from the 554th Military Police Company and 4th Brigade Combat Team 4th Infantry Division, Task Force Mountain Warrior, conduct a dismounted foot patrol along the Torkham Gate Bridge at the Afghanistan-Pakistan border, Sep. 9 2009.

Why attend:

  • Understand the role of architecture in providing warfighters the capabilities they need.
  • Interact with OSD on policy and strategy for architecture and systems development (DoDAF, CADM, DARS, ISP, Certification, Federation, etc.)
  • Hear the latest on DoD Instructions, acquisition milestone requirements, and incremental strategy
  • Attend sessions aimed at developing follow-on workshops where priorities will be placed on agile architecture that supports fast-paced missions and operations
  • Discuss enterprise architecture and SOA with top industry experts
  • Listen to Combatant Commands, Components, and Agencies brief their architecture plans and programs
  • Interact with Senior DoD Architects and policy makers
  • Attend valuable networking sessions and unique social events
  • See displays from top vendors of architecture tools and products
  • Find out how architecture is being used in systems engineering
  • Advance your capacity to get the right tools into the hands of our service men and women
  • Discuss enterprise architecture and SOA with top industry experts
  • Listen to Combatant Commands, Components and Agencies brief their architecture plans, programs

Conference Dress

Dress Code is Business Casual and Class B for attendees and exhibitors.  Business Attire and Class A for speakers.

Golf Information

Quarry Golf Club
444 East Basse Rd

Shotgun Start at 0830
$70 includes T-time, range balls and golf course

If you would like to play with the group, please register in advance with Alan Golombek at [email protected] .


Betsy Lauer (703) 247-9473 


Expanded space available for 2010!

While still only focused on table-tops, there is ample room for vendor displays. As always food functions and the popular Tuesday reception will be held in the exhibits area. 

Exhibitor Contract is available here.  Please return to Betsy Lauer.


2010 Department of Defense Enterprise Architecture Achievement Award

Recognizing excellence in the practice of Enterprise Architecture to achieve an information advantage

Department of Defense, in conjunction with the Association for Enterprise Information, is pleased to again offer the Defense Enterprise Architecture Achievement Awards program. 

The purpose of these awards is to recognize and reward significant contributions and achievements of individuals and organizations in advancing the state of policy and practice of enterprise architecture as an enabler of information advantage for the Department of Defense.

The Defense Enterprise Architecture Achievement Individual Awards are given by the Department of Defense (DoD) in conjunction with the Association for Enterprise Information (AFEI) to one government and one industry individual for exceptional achievement and contributions towards development and/or deployment of enterprise architecture within the Department of Defense.

The Defense Enterprise Architecture Achievement Organizational Awards are given by DoD in conjunction with AFEI to one government and one industry organization that most exemplifies the use of enterprise architecture in its transformation towards a net-centric enterprise.

The awards will  presented by the DoD CIO Director of Architecture and Interoperability at the 2010 DoD Enterprise Architecture Conference, on May 11, 2010 in San Antonio, Texas.

 Nomination Process

Nominations are submitted electronically using the Nomination Form. Forms may be obtained by e-mailing a request to Betsy Lauer ([email protected]).  The request must contain the name and organization of the person(s) requesting the nomination. Nominations should apply to recent projects. Completed forms are due no later than February 26, 2010 and emailed to [email protected] by COB.
Nominations in excess of three pages will not be considered! (Excluding the Contacts Page)


Nominations open November 16, 2009
Submission deadline is 5:00 PM, February 26, 2010
Finalists notified the week of March 22, 2010
Awards ceremony is May 2010 during the DoD Enterprise Architecture Conference

Rules and Eligibility

Nominations for projects or individuals within the DoD CIO/NII office are not eligible.
Nominations for the previous 2009 Winners are not eligible.
Nominations received after the submission deadline will NOT be considered.

All nominations are judged solely on the merits of the written description.  Be complete and concise and address all evaluation criteria.  Measurable results are given a high priority.

Contact Betsy Lauer for more information and to request a nomination form.


The 2010 Defense Enterprise Architecture Achievement (DEAA) Awards will be given to one government and one industry individual, and one government and one industry organization for excellence and innovation in developing and deploying enterprise architecture that has profound consequences for improving operational performance and value and advances information sharing capabilities in significant ways.  These awards are intended to recognize achievement and best practices on the part of real, measurable implementation projects.





2009 Award Winner Jeff Wilson, QinetiQ with Kshemandra Paul,
OMB and Brian Wilczynski, ODCIO
  QinetiQ executives with John Zachman at 2009 Awards luncheon.
QinetiQ sponsored the Awards Lunch.









Photos from the 2009 Conference

David M. Wennergren, Deputy Chief Information Officer, DoD delivering the Keynote Address
John Shea, Kshemendra Paul, Dave Wennergren and Dave DeVries
Conference General Session
John Shea talks with John Zachman at Lunch

 2009 Wrap-up Video

  Brian Wilczynski, Director Enterprise Architecture and Standards, Office of the Deputy CIO, DoD and Dave Chesebrough, President, AFEI give 2009 conference wrap up.

 To AFEI Web Site