2010 DoD Enterprise Architecture Conference 

Full Conference Program 

 Unity of Effort - Readiness for Action - Mission Success! 

Event Number



 5/10/2010  to 5/14/2010 


 Grand Hyatt San Antonio - Riverwalk 


 Betsy Lauer ([email protected]) 


5th Annual Department of Defense
Enterprise Architecture Conference

May 10 - 14, 2010
Grand Hyatt San Antonio
San Antonio, Texas

Twitter Hash Tag#DoDEA

Past Events

2008 Conference
2009 Conference

 Conference Hosts

  Director, Enterprise Architecture & Standards Office, DoD CIO/ASD (NII)    Joint Chiefs of Staff Director, Command, Control, Communications and Computer Systems, J6, the Joint Staff

Unity of Effort - Readiness for Action - Mission Success!


 Sponsored by

Platinum Sponsors 

   Casewise, Inc.      

Lunch Sponsors




Gold Sponsor

Silver Sponsors

  Confiance           Sparx, Inc.  

Promotional Partner

   Mantech International, Inc.  

Organizational Partner
   Object Management Group    

Coordinated by

The Association for Enterprise Information

Government Keynote Speakers

 Dave Wennergren RDML Hamby

David M. Wennergren
Deputy Chief Information Officer
Department of Defense

David DeVries
Principal Director, Deputy Assistant Secretary of Defense
Information Management, Integration & Technology

Rear Admiral Janice M. Hamby
Vice Director for Command, Control Communication and Computer Systems, the Joint Staff

Industry Keynote Speakers

Richard Mark Soley David Linthicum Jeffery 'Skunk' Baxter Jeff Jonas

Dr. Richard Soley
Chairman and Chief Executive Officer, Object Management Group

David S. Linthicum
Noted Author on SOA and Cloud Computing


Jeffery "Skunk" Baxter
Defense Consultant
Former Doobie Brothers Guitarist and Founding Member of Steely Dan

Jeff Jonas
IBM Distinguished Engineer and Chief Scientist, Entity Analytic Solutions
IBM Software Group



Click on the image to download a pdf of the current program.


Grand Hyatt San Antonio - Riverwalk
600 E. Market Street
San Antonio, TX 78205


Click here for information about the San Antonio International airport.  This link has all the information you need for transportation from the airport to the hotel (shuttle, taxi, rental cars, limousine service, etc.) as well as information on direct flights coming into the city.

The Conference Hotel -- Grand Hyatt San Antonio Riverwalk is sold out.

If you have booked a room at the Grand Hyatt and are not planning on using the room, please contact Nicole Davis 703-247-9474 so we can make sure someone associated with the conference gets the room.

Most of the nearby hotels offer Government per diem for qualified guests.

Nearby Hotels

San Antonio Marriott Rivercenter
101 Bowie Street
San Antonio, TX 78205
(210) 223-1000

1 Block from the conference


Hilton Palacio del Rio
200 South Alamo Street
San Antonio, TX
(210) 222-1400

Across Riverwalk from conference


The Westin Riverwalk, San Antonio‎
420 West Market St.
San Antonio, TX 78205
(210) 224-6500‎

2 Blocks from the conference

 Web Site Map    Web Site Map    Web Site Map

La Quinta Inn & Suites
San Antonio Convention Center
303 Blum
San Antonio, TX 78205-3303
(210) 222-9181

1 Block from the conference


Hampton Inn San Antonio
Downtown & Riverwalk
414 Bowie Street
San Antonio, TX 78205
(210) 225-8500

3 Blocks from conference


Residence Inn San Antonio
Downtown/Alamo Plaza
425 Bonham Street
San Antonio, Texas 78205 USA
(210) 212-5555

3 Blocks from the conference

Web Site Map   Web Site Map    Web Site Map



Online Registration is now CLOSED!

The last day to register online will be Wednesday, May 5th. 

After Wednesday, you may still register by contacting Betsy Lauer at 703-247-9473 or [email protected]


Registration Fees






(Before 3/27/10)

(3/27/10 - 4/30/10) 

(After 4/30/10)

Government Employees and Academia Only




Industry AFEI Member




Industry Non-AFEI Member
(includes 1 year AFEI Membership)





Download the Registration Form

Click Here


Switching Payments
Switching of payment methods (i.e. paying with one card and changing to another card or other form of payment) will incur a $25 administrative fee.

There is no charge for substitution as long as the financial transaction does not change. Substitutions can be made "Pre" or "On-site".

All Refunds must be requested in writing via Fax, E-mail to [email protected]  Full refunds (minus $75.00 administrative fee) issued for cancellation requests received by close of business (1700 EST) April 20, 2010
- No refunds for cancellation requests received after close of business April 20, 2010.

2010 Miscellaneous Registration Information
  • Pre-registered may pick up Badges at the onsite registration desk.
  • On-site Conference Registration will open on Monday, 10 May at 10:00 AM and remain open throughout the conference. (On-site Exhibit Registration opens on Monday, 10 May at 3:00 PM)
  • It is anticipated that the lines will be longest on Monday afternoon and Tuesday morning.
  • For Conference Attendees, the following meals are included: Tuesday Continental Breakfast, Lunch and Networking reception, Wednesday Continental Breakfast and Lunch, Thursday Continental Breakfast and Lunch, Friday Continental Breakfast, AM and PM beverage breaks in selected areas during the week. Attendees also receive conference materials including the agenda and a pen.
  • Exhibitors and Exhibit Visitors are "on own" and may purchase meals at the hotel or surrounding areas.
  • Reminder that the Opening Session begins on Tuesday morning. We will have plenty of staff and will get you through the system as quickly as possible, but waiting until Tuesday morning to register prior to the opening remarks may not be a wise choice.
  • The 2010 prices are as posted above.


The attendee has sole responsibility for preventing conditions which might be dangerous to property or person. The attendee hereby agrees to indemnify, hold and save harmless AFEI, DoD Enterprise Architecture Conference and its successors, exhibitors, officers, agents, employees and other representatives from and against any and all actions, claims, demands, suits, liability, damages, loss, costs, attorneys’ fees, and other expenses of whatever kind or nature which result from or arise out of any action or failure to act by the Attendee or any representatives, including but not limited to claims or action from damage, loss, harm or injury to the person or property.


Conference Sponsors

Platinum Sponsors 

   Casewise, Inc.      

Lunch Sponsors




Gold Sponsor

Silver Sponsors

  Confiance           Sparx, Inc.  

Promotional Partner

   Mantech International, Inc.  

Organizational Partner
   Object Management Group    


Become a Sponsor

By sponsoring this conference you place your company at the forefront of enterprise architecture practitioners.

If you are a tool vendor, an architecture services provider, or a user of architecture in development of systems for DoD, you gain credibility and visibility as a DoD Enterprise Architecture Sponsor.

This meeting is the most focused and concentrated gathering of DoD enterprise architects, policy makers and standards developers in the world. There are many EA events, but this is the only official Enterprise Architecture endorsed by the Department of Defense. Sponsorships add a critical tool to your current marketing strategy.

These are some of the available sponsorships:

Luncheons - Lunch sponsors can provide a thought leadership presentation during lunch.  Not only do you get to address the full audience, but you get recognition in all conference materials, podium recognition during the general session, a table-top display and a short video on the conference web site prior to the conference highlighting your luncheon sponsorship.

Reception - The Newtorking Reception is a conference highlight.  Reception sponsors get special recognition in all conference materials, extra drink coupons for entertaining and podium recognition during the general session.

Conference Sponsors - There are several levels of sponsorships available.

Promotional Sponsors - Available for those companies who have limited budgets, yet still want brand recognition and visibility.

Spot Promotions - Limited sponsorships are available for various elements of the conference such as breakfasts, coffee breaks and conference giveaways.

Table Top Displays - Limited space is available for table top displays.  

Contact Betsy Lauer to discuss sponsorship opportunities.

More information on sponsorship opportunities can be found here.

What you can expect:

Focus on the user experience, the conference will share the current practice and application of the DoD Architecture Framework  in delivering capabilities to the warfighter that contribute to achieving an information advantage. 

More content - break-out sessions aimed at specific communities and users.

Combatant Commands - presentations from each command on architecture

Military Services - prsesentations from the Services on architecture initiatives and lessaons

International perspctive - architecture efforts and experiences from Europe

Unparalleled networking - opportunities for the DoD enterprise architecture community

DoD Leadership - DoD CIO, Joint Staff and DoDAF policy and standards perspectives

Visonaries - industry leaders in standards, architecture and implementation


The purpose of this conference is to provide the DoD architecture community with a way to bridge the gap between architecture and programs and a tool to drive architecture into DoD organizations.

The conference will also provide:

  • A framework for developing DoD EA community and industry partnership
  • A forum for updates on policy and practices
  • An opportunity to receive regular, cohesive feedback on OSD initiatives
  • An opportunity for discussion of tools methods and best practices
  • A partnership with industry to help make DoD architecture agile and effective
  • A platform for developing and conducting focused workshops between annual conferences that help accelerate implementation of architecture to support capability development

Why attend:

  • Understand the role of architecture in providing warfighters the capabilities they need.
  • Interact with OSD on policy and strategy for architecture and systems development (DoDAF, CADM, DARS, ISP, Certification, Federation, etc.)
  • Hear the latest on DoD Instructions, acquisition milestone requirements, and incremental strategy
  • Attend sessions aimed at developing follow-on workshops where priorities will be placed on agile architecture that supports fast-paced missions and operations
  • Discuss enterprise architecture and SOA with top industry experts
  • Listen to Combatant Commands, Components, and Agencies brief their architecture plans and programs
  • Interact with Senior DoD Architects and policy makers
  • Attend valuable networking sessions and unique social events
  • See displays from top vendors of architecture tools and products
  • Find out how architecture is being used in systems engineering
  • Advance your capacity to get the right tools into the hands of our service men and women
  • Discuss enterprise architecture and SOA with top industry experts
  • Listen to Combatant Commands, Components and Agencies brief their architecture plans, programs

Conference Dress

Dress Code is Business Casual and Class B for attendees and exhibitors.  Business Attire and Class A for speakers.

Betsy Lauer (703) 247-9473 


While still only focused on table-tops, there is ample room for vendor displays. As always food functions and the popular Tuesday reception will be held in the exhibits area. 

Exhibitor Contract is available here.  Please return to Betsy Lauer.

Participating Companies 

Business Transformation Agency
Booz Allen Hamilton
Enterprise Architecture Training & Education
Enterprise Elements
FEAC Institute
Future Tech Systems
IBM Rational
ManTech International
MEGA International
Metadata Management
Metron, Inc
National Defense University
No Magic
Object Management Group
Sparx Systems
Spectra Logic
Technical & Management Resources, Inc
The Confiance Group



2010 Department of Defense Enterprise Architecture Achievement Award

Recognizing excellence in the practice of Enterprise Architecture to achieve an information advantage

Department of Defense, in conjunction with the Association for Enterprise Information, is pleased to again offer the Defense Enterprise Architecture Achievement Awards program. 

The purpose of these awards is to recognize and reward significant contributions and achievements of individuals and organizations in advancing the state of policy and practice of enterprise architecture as an enabler of information advantage for the Department of Defense.

The Defense Enterprise Architecture Achievement Individual Awards are given by the Department of Defense (DoD) in conjunction with the Association for Enterprise Information (AFEI) to one government and one industry individual for exceptional achievement and contributions towards development and/or deployment of enterprise architecture within the Department of Defense.

The Defense Enterprise Architecture Achievement Organizational Awards are given by DoD in conjunction with AFEI to one government and one industry organization that most exemplifies the use of enterprise architecture in its transformation towards a net-centric enterprise.

The awards will  presented by the DoD CIO Director of Architecture and Interoperability at the 2010 DoD Enterprise Architecture Conference, on May 11, 2010 in San Antonio, Texas.


We would like to congratuate and announce the winners of the 2010 awards:

The Government Individual DEAA Award

M. Kim Frisby, Joint Forces Command J8

The Government Organization DEAA Award

Architecture Integration and Management Division, Army Capabilities Integration Center - Capability Architecture Development and Integration Environment (CADIE)

The Industry Individual DEAA Award

Ann Gisch, Booz Allen Hamilton

The Industry Organization DEAA Award

Space Situational Awareness (SSA) and Command and Control (C2) Capability Team Architecture Development – Serco Services







The 2009 top government Award winner, Jeff Wilson, Marine Corps Systems Command, poses with Kshemandra Paul, OMB and Brian Wilczynski, ODCIO   2009 Award winners Jeff Wilson, Marine Corps Systems Command, John Kelly, WBB Consulting, and Teresa Sedlacek, QinetiQ,  pose  with John Zachman at the Awards luncheon.








 Proceedings and Videos for the 2010 conference can be found here as soon as they are available.


To AFEI Web Site